In the experimental practice of attributive projection is confirmed in the first place. Projective techniques allow to diagnose the individual style of relationships with other people (conformity, leadership, authoritarianism, etc.), the leading motives and ways of their implementation, the degree of harmony or conflict affective sphere, a means of resolving internal and external conflicts, self-esteem, etc. Projective tests are a set of techniques integrated study of personality, based on the psychological interpretation of the results of the projection. Projective techniques – techniques of mediated learning person, based on the construction of specific, plastic (slabostrukturnoy) stimulus situation, the desire to resolve the actualization of which helps in the perception of trends, attitudes, relationships and other personal characteristics. Projection is considered as perceptual effect as a manifestation of personality in the perception, reflected in the experience of previously existing practices and emotional (S.

Rubinstein, LF Burlachuk). In assessing the validity and reliability of projective techniques, we share the view that many of these techniques are inherent in a holistic approach to the characterization of the individual, but we can not agree that this leads to reduce the reliability of the information. Unambiguous interpretation of the classification to date does not exist. Most benefits occur psychodiagnostics methods that representatives of each psychological lines used, but the priority for market analysis are the most likely methods of observation, experimentation, interviews, survey. While the majority of the use of projective techniques attributed only to representatives of the psychoanalytic concept of (A. Adler, 3.Freyd, Erich Fromm, Carl Jung), these methods are actually applied humanistic psychology (the method of free association, Rorschach test – Abraham Maslow, Carl Rogers), socio-behavioral focus (TAT, "Unfinished proposals" – D.

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