While the 3D version of Avatar or Alice in the Wonderland was more than 60% of its revenue, from Pirates of the Caribbean does not exceed 47%. Some experts believe that the 3D strategy must be resubmitted it promised to be one of the greatest cinematic phenomena in the coming years, but the 3D does not seem to have been so profitable for the industry as initially it presupposed. At least that’s what indicate some experts, whose opinion picks up the newspaper The New York Times this week. Data from Pirates of the Caribbean: on stranger tides, a film that has cost studies of Walt Disney about $ 400 million, have triggered the alert: its 3D version grossed more modest than expected figures: while the rest of feature films had managed to overcome 60% of their income with their adaptation 3D (Alicia in the country of wonders (, Avatar) the film starring Johnny Depp and Penelope Cruz only has reached 47%. It is not the only film whose format in three dimensions has prodded: Kung Fu Panda 2 only got 45% of the total receipts with that format.

Although some experts acknowledge that it is too early to launch conclusions, others speak of the possible failure of the 3D. Among them, analyst for BTIG Richard Greenfield, who ensures that American consumers are rejecting it. But, what might be the causes? Some voices point to the high price of their tickets. Also, that the grace of wear special glasses to see a feature film disappears when experience is repeated on subsequent occasions. The hearings are very ready.

They realize right away when something is pretending that it is more than what it is, says Greg Foster, President of Imax Filmed Entertainment, who indicated that the strategy on 3D should be resubmitted by full. Something that does not go unnoticed for the great magnates of the business is that the answer is completely different to the other side of the Atlantic, where the 3D cinema is still a novel phenomenon. How long more, what wonder.

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