God I hate the latter, as a virus in the wall. None of the interesting materials for the viewer tends to appear on the web. Ever get a new sign, or a new spot, or interviews with the actors, or fan trailers (there are people who much strives to create these pieces, sometimes with more quality than the original, and who would be delighted to have recognition on the web), all these materials find them sailing in blogs, and comments on social networks, but not boring the movie website. There are several theories about why this is so and what should be done. Chris Thilk, Movie Marketing madness, believes that this neglect is due to that prioritizes the presence in networks with the use of the web, so that it is running as an outdated tool which only serves to show the trailer in a decent quality and little else.
The main problem he sees in these sites is their short durability, just one or two months mostly, so that distributors prefer to focus their efforts on social networks where you can update your materials and interact (bad, because in many cases they do not respond to users) with the public. I am basically in accordance with the diagnosis of Chris, without However differ in part with the treatment. He believes that it is high time that distributors believe each one its own central website from which inform all of his films, instead of one at a time. Not to be confused with what they do now, that it is to host the websites of his films, different each, on the site of the Distributor, so that when you go on the website of the film you have to go through the corporate home to get. He refers to that should create an image online of brand that serves as umbrella to promote all his films, thus the possibility of interest, inform and retain in time to viewers.
The concept is to create a central site from which communicate the upcoming movies and interact with users, the place you get from social networks. This theory, being interesting does not seem applicable, given that the type of films it releases each year a distributor they are very different among themselves, does not seem logical that an animated film and an adult drama have accommodated in the same place. However Yes they can be interesting a series of thematic sites independent, alien to the distributors, which serve the same way is that proposed in previous paragraph. Each film would promote in these official sites with their proposals for extras, games and contests to attract the public. Don’t know, you who you think? By the way, if you know of any film that is exceptional website, please tell me.