The children are excellent imitadores, and in fact great part than they learn do, it by imitation. On the other hand, in which to publicity one talks about, esteem that a boy exposes itself in a year to about 20,000 announcements. Besides risks to construct personality consumer, in that the idea that is internalised everything can be obtained with money, are the risks that the consumption entails of product announced in himself. If we concentrated in the designed publicity to reach to the children, the announced feeding is of products very chaptalisations, like candies and cereals with sugar. Being practically residual and anecdotal the announcements of meat, milk, bread and juices given by tele during the hours of infantile hearing.

This product disproportion in the announced feeding, can generate in the children a bad interpretation of how they would have to eat. Perhaps it is the publicity one of the televising aspects that can more aggravate the emotional development of any person, of the children, because it moves away to us of our real needs, to especially happen to generate fictitious, or even harmful needs. It is difficult to teach to analyze the reality critically, since the advertisers have great budgets and highly qualified people to design their strategies and their campaigns, and nevertheless the children, and quite often the adults, we do not have the sufficient abilities to face a critically these messages, that sometimes are tempting exaggerated promises of well-being and happiness. It seems precise to create a protection atmosphere so that the children, and also the not so young ones, can have a free development of mimos himself, and are not hurt by the image of a frightful and violent world, in which the happiness and the happiness come from the hand of announced consumer goods in the commercial ones of the advertising pauses.