Gunter Dabang Gabal

those that must always be met? What could inspire our customers because it exceeds your expectations? What I as a staff member of, if I inspire customers? What has the team, if we do it all together? And the company? Kill a stupid! rule” Whatever stupid standards and norms and which administrative bullshit should we break up as soon as possible? What is the absolute craziest idea that comes to our topic customer excited about and mouth making in the sense? The last question must be necessarily exactly the same, because otherwise experience has shown that mostly all world solutions are proposed. But the biggest innovation opportunities into the extremes. Average ideas, however, produce mediocre at most. And mediocrity, we know, is threatened by extinction. Work on individual touch points with the following task is a concrete concept that so should be worked out in detail, it is ideally immediately feasible. In this way the participants are systematically introduced to entrepreneurship. They’ll get time at least two hours. This time is the best structured: brainstorming process of brainstorming, where necessary by using a suitable creativity technique evaluation of ideas, discussion and enrichment selection of favorite idea a matching process development of the concrete concept:, the actual and the target situation are outlined first, then the to-do plan (who is doing what with who from/to when with what your budget) created, and finally set a measuring instruments such as also proceed Transfer of the concept on a template determine a speaker or presenter agreement about the manner which presentation for later presentation in the plenary should the elaborated concept on a template be transferred so that a perfect visualization is possible and nothing is forgotten.

An idea store collected the ideas, which were also promising, but this time not have been pursued. At the end of the working group stage, there should be a longer break other implementation tips as a buffer for those who are still busy at work. Similarly, the group spokesman can make a small dress rehearsal during this time. Then the individual concepts are presented, discussed and approved–and then quickly implemented in accordance with the established time lines. To present a conceptual revamping of working group results to them from third parties – is possible at any time. So you can for example before-after videos filmed, interviewed employees and customers or target situations be readjusted. It is important to instruct the participants to achieve optimal results and to obtain, at the end of the actually implementable concepts. Best you visualize that to such a workshop listed seven steps on a flipchart as follows: description of the current situation definition of the desired target situation creating a detailed action plan fixed schedules and responsibilities costing of the required budget Messinstrument(e) for controlling success idea store for more ideas are very helpful worksheets, which structure the process and guide in the right direction.

The book about Anne M. Schuller of touchpoints rubbing shoulders with the customer of today management strategies for our new business world with a foreword by Prof. Dr. Gunter Dabang Gabal, March 2012, 350 pp., 29,90 euros, 47.90 CHF ISBN: 978-3-86936-330-1 more info:

DOM SET Again For Devro

Global sales Conference 2012: new brand values in the focus of never change a winning team: once again DOM SET Live Communications has implemented an international, brand strategic event for Devro. The 2012 in Frankfurt held global sales Conference was the new brand values of the Group’s focus. In the design of the international workshop the Cologne creative put on team spirit and interaction. Devro is one of the world’s leading supplier of collagen casings for food production and sales locations in Australia, China, United Kingdom, Japan, New Zealand, Russia, the Czech Republic and the United States. “For the four-day global sales Conference” mid-May the persons of all countries met.

Goal was price, under the motto of value not”to convey the new brand values of the company and to lead in worldwide sales. Please visit hybrid bikes if you seek more information. We have achieved our objectives not only, also the exceptionally large, positive feedback of from participants has overwhelmed us,”says Will Blair, Director of marketing, Devro, and explained: when Devro we attach great importance to high standards. DOM SET had convinced us at IFFA 2010 with their courageous idea of cracking and highly professional implementation of the fair. “The cooperation to the global sales Conference has more than confirmed this experience.” Understand, apply, internalize – evaluate understanding, apply and internalise: the conceptual design for this highly strategic event DOM SET has been especially active collaboration and cross-site exchange between the participants. So was the challenge to get around 70 people from four continents to a common denominator to the actual solution: the Conference program included in addition to the initial speech of CEO Peter Page and the key note of sales trainer Thomas Burzler numerous hands-on workshops in which internationally diverse group applied the Devro values on a common topic. Subsequent team building activities in the form of a marble railway construction”United all brand values to the whole meeting highlight. This market changes were simulated as a special incentive, which the teams had to respond with flexible solution strategies. The entire design of the Conference provided for best results and motivated International executives, last but not least was confirming the event through the performance measurement conducted by DOM SET.

Their results included not only the satisfaction of respondents with the event itself, but especially the achievement of immediate objectives of communication focused on establishment of Devro Canon of values”and the future brand positioning. A valid and objective measurement of success is becoming increasingly important for many of our customers. In addition to the monitoring of results serve as valuable tools for the content conceptual orientation of the follow-up”strategic evaluations, says Oliver malate, Creative Director at DOM SET. DOM DOM SET Live Communications is an owner-managed Agency for live communication with headquarters in Cologne. The creative hotbed in the field events, has a special name Incentives and teambuilding. More focus in strategic communications, ranging from off-site meetings to trade fair events and guerrilla marketing. Core of the success of the Agency of exception is the intensive, targeted advice, as well as its focus on the lasting positive impact of their events. More information under:

Brand Strength And Consumer Loyalty

Brand awareness increases sales – it's almost an axiom. But how to prove this simple thing the head? It's no secret that marketers are literally running out of power, coming up with new ways to attract customers, but management often does not understand their efforts. Grief can help this research results "Romir", which in April made a rating of recognition cellular shops in a survey of 1753 people older than 14 years eight cities. The most recognizable network was "Euroset" – 74.7% of respondents remembered about it without prompting, and with the presentation of the company list its familiar call has 88.9% of study participants. The second recognition of the company, "The Messenger" – stores the network spontaneously found 60.5% of the respondents, and on the list – 79.8%. The third-ranked network of salons mobile "Cifrograd." She recalled 33.1% of respondents, and on the list – 63.9%. Click omega 3 to learn more. On fourth and fifth are of "Dixis" and "Betalink" – they even remembered to tip at least 50% of respondents. Percentage attending these networks was directly related to the recognition, ie The better the participants interviewed are aware of a network of salon, the more often they visit them, which, however, is not surprising.

But actually, it's interesting to start on, when we try to compare how fame helps to visit. Based on the data "Romir" I figured out this relationship. It turned out that fame is also playing into the hands of the company: the famous brand, the more loyal customers: The best result – a "Euroset". It was visited by just over 72% of those who knows this company and was able to call it without the help. If you look under all the respondents who named the "Euroset" known to him as a network of cellular shops, you will already have visited a little over 60%, which, incidentally, also is an impressive result, and still is the best result. "The Messenger" was attended by around 64% who named the company without the help and about 49% of all who know her. "Cifrograd" attended by approximately 60% of those who could remember this network at once and about 31% of those who remembered it when prompted. "Dixis" – about 21% and 44% respectively.

"Betalink" – about 16% and 46%. The fact that people are more inclined to visit those stores, who know better, is the fact that in addition to these five networks were mentioned spontaneously and other outlets. That is the answer had accumulated 34.5% of all respondents, and visit those stores only 3.2%, less than 10% of those who called these stores spontaneously (against the "worst" a similar result in "Dixis" – 44%). A note posted on the website of the magazine "Corporate imageology"

Promotional Equipment

None of the existing companies can not do without various kinds of promotions. Debbie Staggs contains valuable tech resources. Customers today shops quite accustomed to see in the sales area billboards companies offering their wares potential buyers, as well as participate in various tastings, especially if these events are accompanied by handing out small gifts and are quite useful things. The main purpose of the promo equipment is to attract the maximum number of buyers, as well as contribute to the latter desires to purchase shares under the proposed product or use advertised services. That is why the production of promotional equipment welcomes imaginative idea, bright design and creative approach. In the process of developing promotional equipment, our experts first evaluate all the individual characteristics of the product, the properties that can and should draw the attention of buyers in the product (service). An important factor in the creation of promotional projects for the future equipment is an estimate and the target audience, which on request must be submitted oriented goods. It is necessary to pay attention to style and fashion promoutrea, because if one is not in harmony with provided promotional action, it is unlikely to be successful.

We do not forget about such important characteristics as reliability and validity is sufficient structures, we produce promotional equipment, because sometimes it feels quite noticeable load. We guarantee that our equipment will be worthy of promotion to look all the time allotted for an advertising campaign, and more. Our promotional equipment is construction, which consists of curved glass forms. The production of promotional equipment is made from impact-resistant glass of high quality that will last you long enough. Despite the fact that design seems big and massive, but in reality it is very light and airy. Equipment offered by us are not only colorful and original, it still necessarily functional to promoter during promotions did not feel any discomfort. We invite you to cooperate and ensure high quality and reliable performance!

Shopping Methodology

Today, no one will be surprised with the new term Mystery Shopping – a service that There is in the Ukrainian market of marketing since 2004. Mystery Shopping Methodology is also known as Secret Shopper, Mystery Shopper, Mystery Shopping. Mystery Shopping – effective tool to identify the level of competence and communication skills of company personnel, as well as the level of merchandising in companies related to customer service. The main users of this service are HR – managers, marketers, senior executives of companies. In Western countries, the method is very popular and widely used for many years, but its development in Ukraine has begun recently. Sonny Perdue is often quoted as being for or against this. This is due to the fact that in the areas of service there have been significant changes: developed modern forms of service; have been actively used and applied by western European standards and technologies; increased service level requirements clients. With the growth of a competitive market, a growing need for objective assessment of the level of customer service. Due to the competitive sales of the company directly depends on the quality of customer service.

K Unfortunately, the modern reality is that most companies have staff work with customers has certain shortcomings, may be born of the traditions of "scoop" of trade, or due to lack of specific standards quality of service, or for some – or any other reason. In most cases, this negative can lead to a drop in customer confidence in the company to reduce its goodwill. For correction, and especially to prevent this situation the development of business, you need to think seriously about the reasons related to customer service, which can lead to negative results.