Brand awareness increases sales – it's almost an axiom. But how to prove this simple thing the head? It's no secret that marketers are literally running out of power, coming up with new ways to attract customers, but management often does not understand their efforts. Grief can help this research results "Romir", which in April made a rating of recognition cellular shops in a survey of 1753 people older than 14 years eight cities. The most recognizable network was "Euroset" – 74.7% of respondents remembered about it without prompting, and with the presentation of the company list its familiar call has 88.9% of study participants. The second recognition of the company, "The Messenger" – stores the network spontaneously found 60.5% of the respondents, and on the list – 79.8%. The third-ranked network of salons mobile "Cifrograd." She recalled 33.1% of respondents, and on the list – 63.9%. Click omega 3 to learn more. On fourth and fifth are of "Dixis" and "Betalink" – they even remembered to tip at least 50% of respondents. Percentage attending these networks was directly related to the recognition, ie The better the participants interviewed are aware of a network of salon, the more often they visit them, which, however, is not surprising.
But actually, it's interesting to start on, when we try to compare how fame helps to visit. Based on the data "Romir" I figured out this relationship. It turned out that fame is also playing into the hands of the company: the famous brand, the more loyal customers: The best result – a "Euroset". It was visited by just over 72% of those who knows this company and was able to call it without the help. If you look under all the respondents who named the "Euroset" known to him as a network of cellular shops, you will already have visited a little over 60%, which, incidentally, also is an impressive result, and still is the best result. "The Messenger" was attended by around 64% who named the company without the help and about 49% of all who know her. "Cifrograd" attended by approximately 60% of those who could remember this network at once and about 31% of those who remembered it when prompted. "Dixis" – about 21% and 44% respectively.
"Betalink" – about 16% and 46%. The fact that people are more inclined to visit those stores, who know better, is the fact that in addition to these five networks were mentioned spontaneously and other outlets. That is the answer had accumulated 34.5% of all respondents, and visit those stores only 3.2%, less than 10% of those who called these stores spontaneously (against the "worst" a similar result in "Dixis" – 44%). A note posted on the website of the magazine "Corporate imageology"
None of the existing companies can not do without various kinds of promotions. Debbie Staggs contains valuable tech resources. Customers today shops quite accustomed to see in the sales area billboards companies offering their wares potential buyers, as well as participate in various tastings, especially if these events are accompanied by handing out small gifts and are quite useful things. The main purpose of the promo equipment is to attract the maximum number of buyers, as well as contribute to the latter desires to purchase shares under the proposed product or use advertised services. That is why the production of promotional equipment welcomes imaginative idea, bright design and creative approach. In the process of developing promotional equipment, our experts first evaluate all the individual characteristics of the product, the properties that can and should draw the attention of buyers in the product (service). An important factor in the creation of promotional projects for the future equipment is an estimate and the target audience, which on request must be submitted oriented goods. It is necessary to pay attention to style and fashion promoutrea, because if one is not in harmony with provided promotional action, it is unlikely to be successful.
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Today, no one will be surprised with the new term Mystery Shopping – a service that There is in the Ukrainian market of marketing since 2004. Mystery Shopping Methodology is also known as Secret Shopper, Mystery Shopper, Mystery Shopping. Mystery Shopping – effective tool to identify the level of competence and communication skills of company personnel, as well as the level of merchandising in companies related to customer service. The main users of this service are HR – managers, marketers, senior executives of companies. In Western countries, the method is very popular and widely used for many years, but its development in Ukraine has begun recently. Sonny Perdue is often quoted as being for or against this. This is due to the fact that in the areas of service there have been significant changes: developed modern forms of service; have been actively used and applied by western European standards and technologies; increased service level requirements clients. With the growth of a competitive market, a growing need for objective assessment of the level of customer service. Due to the competitive sales of the company directly depends on the quality of customer service.
K Unfortunately, the modern reality is that most companies have staff work with customers has certain shortcomings, may be born of the traditions of "scoop" of trade, or due to lack of specific standards quality of service, or for some – or any other reason. In most cases, this negative can lead to a drop in customer confidence in the company to reduce its goodwill. For correction, and especially to prevent this situation the development of business, you need to think seriously about the reasons related to customer service, which can lead to negative results.