Modern public relations work for the middle class there again is always examples of bad press. The most prominent cases of in recent years are likely to be the suicides at France Telecom, the Apple supplier Foxconn or the BP oil disaster. But also textile discounter often made it into the press. For example through wage dumping or poor working conditions of workers in the producing countries, as least in Bangladesh. Parties are also in the sights of the journalists.
The “Missmonkey2006″affair should not really have used the election campaign of the CSU, as one might think. We will see it when elected in September. The major projects of many municipalities must be mentioned as another instance of negative reporting. So also the Elbe Philharmonic Hall in Hamburg. Originally with much public relations as a “Lighthouse project with great charisma” initiated, the concert hall in the public perception now is a heap of rubble. A tarnished image takes a long time and I would like that money to the example of the Elbe Philharmonic Hall recently read-interview with a PR expert comment. On the question of whether the construction would ever again the prospect of a better image in any time soon, she could give no concrete answer.
Too much it had gone wrong during the work on this project, so that is even the national press at some point shot up on the topic. Even more, you must now communicate a fresh start. The project should be on new legs to reach a new perception and reporting also medially. (Author’s Note: which presupposes a proper budget for manpower, both for the cost of the media.) Ultimately, it is always cheaper to do from the outset good work as having to repair all in hindsight.) This statement shows how the crisis management has failed the public relations in Hamburg.