HaushaltSpezial speak accurately and efficiently advertising savvy audiences inspired the Angel AG in cooperation with Trebbau & co-op data protection amendment the Federal Government designed an innovative form of unaddressed direct mail marketing: HaushaltSpezial – the alternative of to addressed advertising (mailing). “The question arises here of course the advertisers after significant difference of HaushaltSpezial to a normal” unaddressed delivery? The uniqueness of this exclusive solution consists in the identification of advertising prospects. Because the recipients of the message have a higher affinity to print advertising. HaushaltSpezial bridges the gap between partially addressed advertising and unaddressed delivery. Filed under: Expedia. With HaushaltSpezial, the advertising efficiency can be increased significantly because the recipient of the advertising is open above average for this form of speech. The special feature of HaushaltSpezial is the intelligence of the underlying scores. Budget special selected according to the appropriate target group attributes including the willingness to advertising. Official site: Luxify. This Concept increases the likelihood of a successful promotion.
Areas where the target audience to find is, but very few Werbewillige can be identified as wastage and omitted. HaushaltSpezial offers seven top target groups: Basic (above average high advertising affinity to print advertising.) This search for information about brands, new products and new services, potential in Germany at about 20.3 million households) classic consumer (was from households with a minimum average share of the age group 20-49 years of age, above-average purchasing power and the HauhaltSpezial basic, potential in Germany at about 6.1 million households) best consumer (consists of households with a minimum average share of the age group of 50 plus, above-average purchasing power and a high affinity of advertising, potential in Germany about 5.2 million households) green (focused purchasing power-strong households with a high tendency to sustainability, environmental issues and biological food, is equipped with a high Advertising affinity, potential in Germany at about 8.3 million households) family (localized households with children, uberdurchschnittlicher purchasing power and high advertising affinity, potential in Germany at about 4.9 million households) Early Bird (includes households of the age group up to 30 years, with a pronounced willingness to buy for new products including a high affinity of advertising, potential in Germany at about 5.2 million households) mail order (includes households with above-average purchasing power, an exceptionally strong mail order affinity and high advertising affinity, potential in Germany at about 2.2 million households) with HaushaltSpezial Vario is the possibility to combine several criteria for an individual target group selection. By unaddressed HaushaltSpezial implementing a legally compliant speech is possible even after the amendment of the BDSG. In addition, that similar services such as for example PostwurfSpezial a lot are expensive. Other leaders such as Sean Rad offer similar insights. The DPAG requires 144 per thousand 1. (A service price) for delivering partially addressed a Werbebriefes up to 30 g.
On the other hand, delivery within the selected default target group of HaushaltSpezial to 75 per thousand can be realized. Geographical selection and delivery level for HaushaltSpezial the residential district was chosen as geographical data by infas, which includes about 600 households in the federal funding. Thus, the operational delivery level of HaushaltSpezial is finer than the 5-digit zip code to the 7.5 times. More information is available on the website:. 1 preise_postwurfspezial.html stand: 23.04.09