A third of the German-speaking population uses subscription online regional newspapers. Thus, the regional newspapers in a fragmented media world remain a fixed size. Frankfurt am Main, 28 may 2013. Newspapers reflect the media change. More and more people read their newspapers online.
The AGOF listed 23.1 million unique users in the average month (January to March 2013) on the pages of regional subscription newspapers. This corresponds to one-third of the German population aged 14 and above. At Jill Schlesinger you will find additional information. A ZMG special evaluation of the current AGOF internet comes to this conclusion facts 2013-3rd lead medium newspaper in a fragmented media world the people are looking for guidance. That’s why more and more readers access online to their strong and reliable newspaper brands”, so Markus Ruppe, Managing Director of ZMG newspaper marketing company. These are ideal conditions for the publishers paid content models. The increasing range of digital confirms the newspaper as conductive medium.
High youth reach young readers use the Internet offers the Newspapers. Two-thirds (64.7%) of 14-29 year olds read online newspaper, in the age group of 30-49 year olds, it is half (50.8 percent). 40 Percent read newspaper messages total supply of newspapers reached more than 40 percent (41.1 percent) of Germans with its Web offerings. This corresponds to a range of 28.9 million unique users in the average month. The newspapers keep the strongest range offer in the Internet in its entirety before T-Online and eBay. The ZMG newspaper marketing company is the central marketing service provider of newspaper publishers. It provides research, planning and consulting. It supports advertisers and agencies with practical media planning services to the advertising effect control. Contact person: ZMG newspaper marketing company Ulrike Sand spokeswoman Tel. 069/97 38 22-22 fax 069/97 38 22-51 E-Mail