Thus Iran removing more and more power to the manufacturer to depend less of its products. The differentiation that possessed the products of the company we have described has been lost since competitors have developed identical products and are willing to carry out strong discounts in price and offer added value to the Shoppers and consumers to earn points or market Share. The Shoppers and more educated consumers every day they realize that be Leales A a brand that certainly offers you quality and tradition is no longer as necessary since the products of competitors and even private brand offer Similar quality or equal to lower cost. This, not only in constrained economies, will make any Shopper or consumer to make the switch to non-traditional marks or market leaders. These Shoppers and consumers realize that these companies return them little value, not to develop services around their products. Offer them little or no information or education concerning the use and maximisation of their products. The wholesaler channel in markets that still exist, perceive the same thing and realize that market competing products with better margins and that In addition belong to companies that if running a systematized management towards the channels of distribution, i.e., Trade Marketing, it is more beneficial for them.
These channels will continue giving space to this company only in its leading products and while holding them. For assistance, try visiting Jill Schlesinger. Not management or commercial ties, but only for convenience. Its Human Capital is discouraged. Those contributors who have potential and want to grow and develop professionally will seek other horizons leaving there to those employees less restless (professionally speaking) which contributes to the vicious circle of low quality in the marketing management. Not adapt, not change means then: losing leadership to companies that respond to the above-described reality. Losing Share continuously, to aggressive companies who want to market and are willing to do necessary to obtain it. Losing credibility, to its customers in the channel who see them as selfish who only want to benefit themselves and are not interested in mutual growth. Weakening of its brands for all the previous and because they will be relaxed by the Retailers who will use their products as ammunition against Retailers competitors in their price wars to the attention of the Shoppers.
They will lose good Human Capital, which will migrate to the companies that offer them growth and professional development. The third option may be an exit with grace and very beneficial, sell. Having developed a large market, created a great demand for their products and having a brand leader in that market, instead of letting die your brand and products because not sell them. I sincerely think that it is a proper, honorable and very cost-effective way. The transferee company is usually a company that if recognizes the importance of the creation of value for the members of channels and for the Shoppers and consumers end. The acquiring company will heat and continuity to these products leading to another dimension. Now, as I said at the beginning of this article, remove your own Conclusion. I want to hear your opinions, learn about their own experiences on this issue. Don’t forget to leave me them Here same or preferably by visiting my Blog in the post that references this article in TradeMarketingFlow-es, also can write me at my email original author and source of the article.